About me
Hi, I’m Kelly, a digital marketing coordinator with a background spanning social media, email marketing, e-commerce, and content production. I’m driven by one question: how do we make people actually care?
My Journey
My path to marketing wasn’t a straight line. It’s been shaped by curiosity, creativity, and a genuine love for connecting people with brands they can believe in.
I hold a Master of Marketing Communications from the University of Melbourne, and my real education has come from working across both agency and in-house environments. Most recently I’ve been working in the FMCG industry at Natvia, an Australian natural sweetener brand, where I’ve managed everything from product launch campaigns and influencer partnerships to Shopify operations and monthly performance reporting across GA4 and Looker Studio.
I have a research project exploring how Australian banks like ANZ, NAB, and UpBank use Instagram to build authentic connections with their audiences. The project, Strategies to Enhance Consumer Engagement for Australian Banks, merges qualitative and quantitative insights to decode what drives real engagement in the digital banking space. (If you’re curious about the findings, I’d love to chat!)
Beyond Marketing
When I’m not building campaigns or pulling reports, you’ll find me bringing stories to life in other ways. I freelance as a voice-over artist and work as a makeup artist and art direction assistant, helping create visuals that captivate and inspire. These creative pursuits aren’t side projects so much as they are part of how I think about marketing: great communication, whether audio, visual, or written, comes down to authenticity, precision, and emotional resonance.
I’m always open to collaborations and new opportunities.
Let’s connect!
