Heya!

I’m Kelly, a social media and digital marketing professional based in Melbourne. I specialise in creating content that actually connect with audiences, particularly on social media platforms like Instagram, TikTok, and Facebook.

I’ve spent my career planning, executing, and optimising content that drives engagement and delivers real outcomes, whether that’s building brand awareness, driving conversions, or growing a community. I love working with teams, juggling multiple projects, and using data to make campaigns better over time.

Whether you’re after a marketing professional to join your team or need freelance support for your next project, explore my work to see how I make it happen.

Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦

Recent work

  • Eco247 Packaging Design

    Eco247 Packaging Design

    I redesigned the packaging for Eco247’s toilet paper and cat litter to establish a cohesive brand system. This update enhanced product clarity, emphasised sustainability messaging, and improved visual impact, making…

  • Eco247 E-commerce Website Rebrand

    Eco247 E-commerce Website Rebrand

    Eco247’s e-commerce website was redesigned to align with its refreshed brand identity, enhancing user experience and increasing conversions. The updates included improved navigation, high-quality product imagery, and clear sustainability messaging.…

  • Eco247 Social Media Rebrand & Content Creation

    Eco247 Social Media Rebrand & Content Creation

    I revamped Eco247’s social media strategy, enhancing brand identity and engagement through a tailored content approach. This led to a 138% increase in engagement and substantial follower growth across platforms.…

Socials and content work

Community interview: Behind the Rescues

Event vlog: Cat Lovers Festival

Paid ads: Cat litter

Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦ Social Media Strategy ✦ Content Creation ✦ Brand Design ✦ Performance Analytics ✦ Web Design ✦

What I do

Social media & content

  • Social media strategy & campaign executio
  • Short-form video production & editing
  • Content calendar planning
  • Platform optimization (Instagram, TikTok, Facebook)
  • Community management & engagement

Brand & design

  • Videography & photography
  • Graphic design & brand identity
  • Packaging & product design
  • Website design
  • Email marketing design

Strategy & analytics

  • Performance tracking & insights analysis
  • Engagement optimization
  • Audience research & segmentation
  • Campaign reporting & KPIs

Let’s talk!

Have a project in mind or looking to collaborate? Send me a message here.

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Thank you for getting in touch!