about ME
Hi, I’m Kelly, a passionate marketer with a love for connecting with people and a flair for persuasive writing. I am seeking to leverage my diverse background in language, creative arts, and communications to excel in the ever-evolving marketing realm.
I hold a Master of Marketing Communications degree from the University of Melbourne and have worked in both in-house and agency settings where I acquired hands-on experience in content marketing, brand communications, and digital strategy.
My research project, Strategies to Enhance Consumer Engagement for Australian Banks: A Study of ANZ, NAB and UpBank on Instagram (shoot me a message to request a chat) explores how Australian banks utilise Instagram to enhance brand equity, merging qualitative and quantitative insights to analyse digital engagement.
Beyond my academic and industry work, I also freelance as a voice-over artist, makeup artist, and art direction assistant, bringing stories to life through audio and visuals.
What I Do
- Content Creation & Copywriting – Crafting compelling, audience-focused content that enhances brand storytelling across digital and traditional media.
- Brand Strategy & Research – Analyzing consumer insights and digital trends to develop impactful brand positioning.
- Graphic & Creative Design – Designing visually engaging assets that align with brand identity and marketing objectives.
- Project Management – Overseeing content strategies, campaigns, and creative projects from concept to execution.
I’m always open to collaborations and new opportunities.
Let’s connect!
Kelly Chan 