Eco247 Social Media Rebrand & Content creation
I transformed Eco247’s underperforming social media presence into a high-growth marketing channel by establishing a cohesive brand identity and implementing a data-driven content strategy. Within two months, the brand achieved 138% engagement growth and significant follower increases across all platforms, creating a scalable foundation for ongoing digital success.
Challenge
Eco247’s social media presence lacked brand cohesion and strategic direction. Despite offering compelling sustainable products like cat litter, firewood, and bamboo toilet paper, the brand suffered from inconsistent visual identity, stagnant engagement, and plateaued growth. Competitors were successfully leveraging short-form video and trend-driven content to capture market share.
Strategy
I developed and executed a comprehensive social media transformation focused on three pillars:
- Overhauled visual identity including color palette, typography, tone of voice, and content aesthetic to create a distinctive, recognizable brand presence
- Built a diversified content strategy featuring:
- Short-form video content optimized for algorithm performance
- Event vlogs and workplace videos for authentic brand storytelling
- Educational carousels to drive shareability and position brand authority
- Community engagement posts to foster audience connection
- “Behind the Rescues” series for social proof and emotional resonance
- Leveraged A/B testing through trial Reels, analyzed engagement metrics, reach, saves, shares, and watch time to continuously refine content strategy and maximize ROI
Published content
Results
- Follower growth: Instagram +21.4%, Facebook +9.8%, TikTok +28.1%
- Engagement surge: +138% driven by strategic video campaigns
- Delivered a scalable, repeatable framework for sustained social media growth
Kelly Chan 