Kelly Chan

Eco247 E-commerce Website Rebrand

I redesigned Eco247’s e-commerce website to align with the brand’s refreshed identity while optimizing for conversion and user experience. The redesign improved site navigation, strengthened the sustainability narrative, and increased organic traffic, creating a cohesive digital ecosystem that supports both brand storytelling and commercial objectives.

Challenge

Eco247’s website failed to reflect the elevated brand identity established through social media. Key issues included disjointed navigation (particularly on mobile), inconsistent product messaging, unclear communication of the brand’s sustainability value proposition, and outdated product imagery that didn’t showcase the products effectively.

Before

Strategy

I led a comprehensive website redesign focused on:

• Aligning visual design with the refreshed brand identity across all touchpoints
• Executing a complete product photoshoot to create high-quality, on-brand imagery that elevated product presentation and reinforced the sustainability narrative
• Optimizing mobile and desktop experiences for seamless cross-device navigation
• Rewriting product pages to clearly articulate Eco247’s sustainability story
• Streamlining user flows and checkout processes to reduce friction and improve conversion rates

AFTER

Product Photoshoot