Glow Grounds – Social Enterprise Incubator Campaign
A conceptual integrated social enterprise incubator campaign featuring prototype and graphic design assets created by me.
insights
Australia’s domestic coffee consumption reached over 2.2 million 60-kilogram bags in 2023. However, there is still a lack of knowledge about how coffee grounds waste affects the environment. Many don’t realise how significantly these wastes impact the overall landfill.
big idea?
Create a circular coffee economy by promoting conscious coffee consumption and supporting ethical coffee bean production.
Offering: upcycling coffee ground wastes into beauty and personal care products and providing educational DIY workshops for companies that value CSR
Donation: 50% of our profits will be used to support fair labour practices in coffee-growing countries around the world
minimal viable product designs created with illustrator & Pacdora
Exfoliating Coffee Scrub Soap Bar (140g)
Ingredients: Coffee Grounds, Coconut Oil Soap Base, Olive Oil & Essential Oil
Scents: Cedarwood, Rose Geranium & Orange Valencia
Benefits:
- Revives the skin through gentle exfoliation when rubbed on the skin
- Anti-oxidising effect of vitamin B & E in coffee grounds
- Awaken our nerves with a strong coffee scent
Source: Fairtrade coffee grounds collected from local cafes in Melbourne.
Features: Branded options for partnering cafes – logos or brand name engraving on the back of each soap
Face & Body Scrub
Scented Candles
Coffee Grounds Container
Kelly Chan 