Glossier Invisible Shield Daily Sunstick Launch
Conceptual graphic design assets for Glossier’s public relations campaign, aiming to create awareness of their Invisible Shield Daily Sunstick + with SPF 50 before its launch in Australia.
objectives
- Increase social media reach and engagement by 15% over the duration of the pre-launch period.
- Generate 20K email signups for waitlist through pre-launch landing page over the duration of the pre-launch period.
- Secure profile story/ featured article with Vogue Australia or InStyle before official product launch day.
key messages
Get this summer started by adding the new weightless and undetectable Invisible Shield Daily Sunstick in your shopping cart
Block out the sunburn by applying the new Invisible Shield Daily Sunstick that offers all-round SPF 50+ protection
Carry your all-day sun protection with the new Invisible Shield Daily Sunstick that can apply before and after makeup
Communication Channels
Print ad
In Australia’s busy streets, it is not uncommon to see posters advertising for various products and service. For this campaign, posters are chosen as our medium due to their versatility, visibility and cost-effectiveness in capturing the attention of Australian citizens.
Social media: INstagram posts
Glossier will utilize the methods below to maximize social media engagement, reach and coverage for the launch.
- Creating specific hashtags
- Releasing product teaser posts and videos
- Organising Q&A sessions to interact with followers
- Announcing the new product item
- Releasing posts and videos on BTS content, expert content
- Focusing on Pop-up Truck Store posts: pre, during and post event
- Reposting earned media output
- Setting product launch timers
Kelly Chan 